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What's New


Please be aware that our Kenaston, Regent and Morden telephone lines are down. We apologize for this inconvenience. For immediate assistance, please contact our Ness location at 204-284-6944 or please send an email & provide contact information so we can get back to you as soon as possible.

Store email addresses: 


We are currently hiring for all Appelt's locations for full-time and part time positions.  If interested, please send your resume to! We look forward to hearing from you! 







Teaching you to be a Fabulous Diamond Expert

For anyone, buying a diamond is one of the biggest purchases of a life time.  As an the educated buyer, it is also one of life's best investments.

For 3 generations, the Appelt family has dedicated itself to offering the world's finest diamonds at the lowest prices in the province.  And to help you make the most informed purchase possible, we take our commitment to educate each and every customer very seriously.

Stop by any Appelt's location and you will learn:

  • How the cut of a diamond can create the finest sparkle

  • How to compare at least 2 diamonds for colour and brilliance
  • What to look for when viewing a diamond under a high-powered Microscope
  • How to determine the balance of colour, clairity and carat weight that will offer you the finest diamond for your individual budget
We know that once you learn a few of the finer points of diamond buying, you'll be as passionate about diamond quality as we are. Stop by and see us today!
Appelts Diamonds - Sharing love stories with the world since 1939

Appelt's & Stella's Voice

Read more about Appelt's supports Stella's Voice.