Appelt’s is much more than Belgium diamonds: it’s a unique shopping experience.

At our Winnipeg stores, you’ll find a vast array of fashion jewellery, an unrivalled collection of brilliantly colored stones and “Design Your Own Ring” department, a cappuccino bar and play area for children. Combined with the ultimate in customer care, these stores have everything you need for a leisurely, luxurious jewellery experience.

No matter which Appelt’s store you visit, you’re guaranteed the finest quality jewellery at the most affordable price, anywhere. And a tradition of serving customers that has grown for three generations.

Appelt’s: where everyone can add a little bit of luxury to their life.