You can see the difference at Appelt’s, because our buyers go the extra mile for you – literally. We fly to Belgium, the world’s largest diamond trading centre, to find you the most beautiful diamonds on the planet. We scrutinize every piece of jewellery we sell so that you can be proud of the piece you have chosen.

Our Diamonds

Our Belgium diamonds are hand chosen under strict standards for optimal visual beauty. Only 1 in 30 diamonds make it back to Canada with us, and each one is selected for its amazing scintillation, fire, and brilliance.

Our Rings

Not all rings are created equal. Appelt’s engagement rings have to pass the same high quality standards that our diamonds receive. Our engagement rings will wear better over time, because we guarantee our rings to be free from porosity and rough casting spots. You can see the high quality in our rings with their highly polished mirror finish. And you can feel the difference in our rings, thanks to their thick shanks for lasting strength.

THE ROCK SOLID DIAMOND WARRANTY

Our Rock Solid Diamond Warranty ensures that your diamond will maintain its beauty in the many years to come, and will be just as dazzling as the day you purchased it.

If your original diamond (up to 1.5 carats) chips, cracks, or is lost from its mounting, we will replace it free for life.

We ask that you come in every six months so that we may clean your jewellery and inspect your diamonds and mountings (your diamonds will love it!). (We can’t guarantee that you won’t lose your jewellery – for that, you need homeowner’s insurance.)

90 Day Satisfaction Guarantee

If, for any reason, you are not completely satisfied with your purchase from Appelt’s Diamonds, simply bring it back in its unaltered, original, condition with the original receipt within 90 days of the purchase date and we will gladly refund your money. (Sorry – special orders are exempt.)

Lifetime Trade-Up

You may trade-up your original Appelt’s diamond of ¼ carat or larger, and you’ll be credited the diamond’s full retail price toward another Appelt’s diamond of at least twice the original retail price. All we need is the original receipt to verify the price.