Throughout the month of July, we're choosing to #CelebrateLove by celebrating YOUR love story! Tag us on social media with #CelebrateLove for your chance to be featured!

Michelle & Vince

Vince and I got engaged just over a year ago on our five-year anniversary on June 21, 2019. We had gone ring shopping a few months prior, but just to get ideas at a couple of stores. A few of our friends who were married highly recommended Appelt’s for their fantastic service! I would’ve obviously loved anything that he chose, but it meant so much that he included me in the process and took note of what exactly I liked! We loved the look of the Zeghani rings and decided on a custom oval shape with a tapered band in white gold.

On our anniversary, we celebrated with dinner at Bailey’s Restaurant followed by him surprising me with a staycation at Mere Hotel nearby. We walked in and the room was decorated beautifully with balloons, string lights, and white and pink rose petals. Above the window was a banner that said ‘Will You Marry Me?’ and he got down on one knee with the most beautiful speech and ring to accompany it! One of our friends had actually hidden in the bathroom and was able to capture this special moment.

This month we’re choosing to celebrate love by going on a mini vacation to Clear Lake! We both work two jobs, one full time and one part time, so we are really looking forward to unplugging and enjoying some quiet time together as well as exploring all the nature Manitoba has to offer!

We continue to receive amazing service from Liz at the Ness location. We had begun looking at wedding bands prior to the pandemic, so we are looking forward to our next visit and choosing our bands for our big day next summer!


About #CelebrateLove

#CelebrateLove is more than just a hashtag to us; it is a core pillar of our business. From our humble roots in Morden, MB in 1938, to where we are today, we have always strived to give back to a community that has given us so much support.

We are incredibly thankful to you and all of our guests who allow us to continue to celebrate their love stories, not just between partners but amongst friends and families.

Celebrating love doesn't just happen in our stores; it happens by sharing the love with our Manitoba community. Because of you, we have been able to donate over $71,000 to various organizations; most of them are in our local community. These organizations include Siloam Mission, Stella's Voice, South Central Cancer Resource, Special Olympics Manitoba, Canadian Breast Cancer Foundation, and Pembina Valley Pregnancy Care Centre. 

We believe that it is essential to be involved in the community, which is the reason we hand out water bottles to thirsty Winnipeggers in Assiniboine Park and have each of our locations participate in the Christmas Cheerboard Hampers.

As we continue to grow, our ability to celebrate love in and out of our stores grows as well. In 2019, we launched Black Label, a collection of our engagement rings that were curated by Sarah Appelt. This collection is unique, not just because we created them, but because a portion of the proceeds of the ring goes to a local Winnipeg women's shelter.

We are proud to be Manitoba business with strong roots to Morden, MB and are incredibly thankful for the opportunity to be able to celebrate love with Manitobans.