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#CelebrateLove

Jeff Appelt handing over a cheque to Siloam Mission in Winnipeg Manitoba. Appelt Diamonds staff handing out water bottles in Assiniboine Park in Winnipeg Manitoba as part of Appelt's Celebrate Love Campaign. A women wearing a Appelt's Black Label diamond engagement ring.     

#CelebrateLove is more than just a hashtag to us; it is a core pillar of our business. From our humble roots in Morden, MB in 1938, to where we are today, we have always strived to give back to a community that has given us so much support.

We are incredibly thankful to you and all of our guests who allow us to continue to celebrate their love stories, not just between partners but amongst friends and families.

Celebrating love doesn't just happen in our stores; it happens by sharing the love with our Manitoba community. Because of you, we have been able to donate over $71,000 to various organizations; most of them are in our local community. These organizations include Siloam Mission, Stella's Voice, South Central Cancer Resource, Special Olympics Manitoba, Canadian Breast Cancer Foundation, and Pembina Valley Pregnancy Care Centre. 

We believe that it is essential to be involved in the community, which is the reason we hand out water bottles to thirsty Winnipeggers in Assiniboine Park and have each of our locations participate in the Christmas Cheerboard Hampers.

As we continue to grow, our ability to celebrate love in and out of our stores grows as well. In 2019, we launched Black Label, a collection of our engagement rings that were curated by Sarah Appelt. This collection is unique, not just because we created them, but because a portion of the proceeds of the ring goes to a local Winnipeg women's shelter.

We are proud to be Manitoba business with strong roots to Morden, MB and are incredibly thankful for the opportunity to be able to celebrate love with Manitobans.