Frequently Asked Questions
Appelt's Diamonds has been Manitoba's family jeweller since 1938, with four locations serving Winnipeg and Morden. As a third-generation, locally-owned business, we've built our reputation on three pillars: Education (helping you understand what you're buying), Selection (curating quality pieces at various price points), and Protection (standing behind every piece we sell). Visit any of our locations to experience the personalized service that earned us Multi-Location Jeweller of the Year.
At Appelt's, our diamonds come with independent certifications from recognized gemological laboratories, and all our gold jewellery is hallmarked and guaranteed. With over 85 years in business, our family name is on every piece we sell, which means we're invested in your confidence and satisfaction for the long term. We're always happy to explain grading reports and show you exactly what you're purchasing.
As a family-owned business, we focus on fair, transparent pricing rather than inflated "sales" tactics. We offer excellent value because we've built relationships with suppliers over decades, and we're not answering to shareholders, we're answering to our community. We're always transparent about our pricing and happy to educate you on what determines a piece's value, so you can make confident decisions within your budget.
Absolutely. Custom design is one of our specialties, especially for engagement rings and meaningful family pieces. Our experienced team works with you from concept to creation, helping you design something truly unique. Whether you want to reimagine a family heirloom or create something entirely new, we guide you through the process with expert advice and craftsmanship.
Your relationship with Appelt's doesn't end at purchase. We provide complimentary cleaning and inspection, professional repairs, resizing, and trade-in options. We want your jewellery to last generations, so we're here to maintain and care for your pieces throughout their lifetime. Many of our customers have been coming to us for decades; we're here for all of life's moments.
