1938
Appelt's Opens for Business
After moving to Morden, with nothing but his tools, Benjamin Appelt opened a small watch repair shop in Morden, MB.
Here is where we first started to celebrate life's moments with you.
1969
Appelt's Moves to New Location
Bert Appelt moves Appelt's to its current location on 305 Stephen St; at this time, we officially become Appelt's Jewellery.
1993
First Winnipeg Location
We were ready to bring the Appelt's experience to the big city.
Expanding to Winnipeg allowed us to bring our services to even more guests.
2000
Rapid Expansion in Winnipeg
Along with a new Millenium came two new Appelt's locations in Winnipeg. We now had four stores, which allowed us to help our guests in their own neighbourhoods.
2005
Appelt's Jewellery Becomes Appelt's Diamonds
As we continued to grow to better serve our guests, our name and logo changed to accurately reflect our services. We became your Belgium diamond connection.
2005
Ness Ave Location Opens
It was determined that Appelt’s could better serve our customers in freestanding locations, so we began relocating our mall stores to these locations.
2007
Head Office Relocates to Winnipeg
In June, our head office was opened in a separate building from our stores in Winnipeg, MB. It was relocated from its previous location above a post office in Morden, MB.
2008
Regent Ave Location Opens
To continue our plan to relocate our mall locations into freestanding buildings, we opened at 1581 Regent Ave.
2009
Kenaston Blvd Location Opens
The last Winnipeg mall location closes and reopens at the Kenaston common.
2009
Goldsmith Joins the Appelt's Team
We believe that in order to provide the best guest experience, we needed to bring in a goldsmith to work in our stores and offer their services to our guests.
2010
Introducing Rock Solid Diamond Warranty
We believed that your diamond ring should always remain a shining, shimmering symbol of your love, which is why we introduced our Rock Solid Warranty.
2013
Jeff and Sarah Receive the Key to Appelt's
Bert Appelt formally hands over the keys to Appelt's Diamonds to the next generation, Jeff and Sarah Appelt. They continue to lead Appelt's into the future as CEO and President.
2015
Horologist Joins the Appelt's Team
In keeping with our roots, we brought in a horologist to bring watch repair services directly into our locations.
2018
Introduces #CelebrateLove
This is a core belief system that we are here to help celebrate the love between partners, families and friends. As well as give back to a community that has given us so much support throughout our history.
2020 and beyond
The Future is Sparkling
With our deep roots in Morden, MB, we have become a Manitoba destination for all your jewellery needs. We are proud to be a Manitoba business, and cannot wait to continue celebrating your love stories.
Did you know we sell loose diamonds?
We believe in the importance of giving you choice and control over your jewellery, which is why we carry loose diamonds.
So what can you do with loose diamonds? The sky is the limit! Some of the most common ways to use loose diamonds are gifting the diamond by itself, setting your chosen diamond or diamonds in a ring, pendant or earrings or proposing with a diamond to allow the two of you to find the perfect ring together. Want to learn more about purchasing loose diamonds? Reach out to one of our Diamond Specialists here.
Proposal Ready Engagement Rings
These engagement rings are ready for you to propose with and we will even deliver them to you! Not sure if these are dream rings? Schedule your appointment with a diamond specialist today!
Brands We Carry
We believe our guests deserve only the best, which means we are incredibly selective with the brands we carry. Our brands share similar values to us, such as high-quality craftsmanship, family values, and excellent customer service.
FAQ
What services do you offer?
Each of our stores are able to provide the following services:
Appraisals
Does my jewellery get sent away for repair?
No, since all of our Winnipeg stores have an on-staff Goldsmith we are able to repair or size almost all jewellery on-site.
For our Morden guests, your piece will be sent to one of our Winnipeg locations to be repaired so it never leaves Appelts' hands.
I have questions about engagement rings. Where do I go?
We know that buying an engagement ring can be a process that comes with a lot of questions, which is why we have created several useful resources.
Our Stores
We have three stores in the city of Winnipeg, and one in Morden, MB.
1595 Ness Ave Winnipeg, MB R3J 0C7
110-1570 Kenaston Blvd Winnipeg, MB R3P 0Y4
1581 Regent Ave W Winnipeg, MB R2C 3B3
305 Stephen St Morden, MB R6M 1V1
