It's Bridal Season!

Your dream engagement and wedding bands are waiting for you. Let us celebrate love with you!

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Last Chance Pandora

Enjoy 30% off select Pandora styles while quantities last.

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I Am Fixed

We fix your treasured pieces. Book an appointment to meet with a specialist or visit us in-store.

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1938

Appelt's Opens for Business

After moving to Morden, with nothing but his tools, Benjamin Appelt opened a small watch repair shop in Morden, MB.

Here is where we first started to celebrate life's moments with you. 

1969

Appelt's Moves to New Location

Bert Appelt moves Appelt's to its current location on 305 Stephen St; at this time, we officially become Appelt's Jewellery. 

1993

First Winnipeg Location

We were ready to bring the Appelt's experience to the big city. 

Expanding to Winnipeg allowed us to bring our services to even more guests.

2000

Rapid Expansion in Winnipeg

Along with a new Millenium came two new Appelt's locations in Winnipeg. We now had four stores, which allowed us to help our guests in their own neighbourhoods. 

2005

Appelt's Jewellery Becomes Appelt's Diamonds

As we continued to grow to better serve our guests, our name and logo changed to accurately reflect our services. We became your Belgium diamond connection.  

2005

Ness Ave Location Opens

It was determined that Appelt’s could better serve our customers in freestanding locations, so we began relocating our mall stores to these locations. 

2007

Head Office Relocates to Winnipeg

In June, our head office was opened in a separate building from our stores in Winnipeg, MB. It was relocated from its previous location above a post office in Morden, MB.

2008

Regent Ave Location Opens

To continue our plan to relocate our mall locations into freestanding buildings, we opened at 1581 Regent Ave. 

2009

Kenaston Blvd Location Opens

The last Winnipeg mall location closes and reopens at the Kenaston common. 

2009

Goldsmith Joins the Appelt's Team

We believe that in order to provide the best guest experience, we needed to bring in a goldsmith to work in our stores and offer their services to our guests. 

2010

Introducing Rock Solid Diamond Warranty

We believed that your diamond ring should always remain a shining, shimmering symbol of your love, which is why we introduced our Rock Solid Warranty. 

2013

Jeff and Sarah Receive the Key to Appelt's

Bert Appelt formally hands over the keys to Appelt's Diamonds to the next generation, Jeff and Sarah Appelt. They continue to lead Appelt's into the future as CEO and President.

2015

Horologist Joins the Appelt's Team

In keeping with our roots, we brought in a horologist to bring watch repair services directly into our locations. 

2018

Introduces #CelebrateLove

This is a core belief system that we are here to help celebrate the love between partners, families and friends. As well as give back to a community that has given us so much support throughout our history.

2020 and beyond

The Future is Sparkling

With our deep roots in Morden, MB, we have become a Manitoba destination for all your jewellery needs. We are proud to be a Manitoba business, and cannot wait to continue celebrating your love stories. 

Welcome to Appelt's

Here at Appelt's, we have a long history of being your jeweller.

We have continued this tradition by ensuring we carry only the highest quality product and providing the services necessary to maintain those pieces for life.

From having one of the largest selection of designer rings and diamonds to offering one of Manitoba's most comprehensive warranties on our diamond product (up to 2 1/2 carat diamonds) and being involved in our community, we are always willing to go above and beyond to celebrate love.

We are Appelt's, and we want to be your jeweller.

All of our stores are open, with new hours and social distancing practices in place to ensure the safety and comfort of our staff and guests. We are recommending that you book an appointment, however, don't worry it isn't mandatory.

Book appointment here.

Custom Design

We can make your dreams come true with our easy 4 step custom design process.

Schedule Appointment

Jewellery Repair

Let us return your piece to its original sparkle. We are now accepting repairs online. Book your drop off or pick up appointment now.

More Information

Watch Repair

We are here for any of your watch repair needs. We are now accepting repairs online. Book your drop off or pick up appointment now.

More Information

Did you know we sell loose diamonds?

We believe in the importance of giving you choice and control over your jewellery, which is why we carry loose diamonds.

So what can you do with loose diamonds? The sky is the limit! Some of the most common ways to use loose diamonds are gifting the diamond by itself, setting your chosen diamond or diamonds in a ring, pendant or earrings or proposing with a diamond to allow the two of you to find the perfect ring together. Want to learn more about purchasing loose diamonds? Reach out to one of our Diamond Specialists here. 

Proposal Ready Engagement Rings

These engagement rings are ready for you to propose with and we will even deliver them to you! Not sure if these are dream rings? Schedule your appointment with a diamond specialist today!

RNB 10K GOLD CUSHION DIAMOND HALO ENGAGEMENT RING
RNB 10K GOLD CUSHION DIAMOND HALO ENGAGEMENT RING

RNB

RNB 10K GOLD CUSHION DIAMOND HALO ENGAGEMENT RING

$599.00

ZEGHANI 14K WHITE GOLD CLUSTER DIAMOND HALO ENGAGEMENT RING
ZEGHANI 14KW ENGAGEMENT RING
 ZR802

ZEGHANI BRIDAL

ZEGHANI 14K WHITE GOLD CLUSTER DIAMOND HALO ENGAGEMENT RING

$2,460.00

NOAM CARVER 14K ROSE GOLD 0.25 ROUND DIAMOND HALO ENGAGEMENT RING
NOAM CARVER 14K ROSE GOLD 0.25 ROUND DIAMOND HALO ENGAGEMENT RING

NOAM CARVER

NOAM CARVER 14K ROSE GOLD 0.25 ROUND DIAMOND HALO ENGAGEMENT RING

$2,609.00

NOAM CARVER 14K ROSE GOLD 0.25 ROUND DIAMOND HALO ENGAGEMENT RING
NOAM CARVER 14K ROSE GOLD 0.25 ROUND DIAMOND HALO ENGAGEMENT RING

NOAM CARVER

NOAM CARVER 14K ROSE GOLD 0.25 ROUND DIAMOND HALO ENGAGEMENT RING

$2,319.00

YEHUDA 14K WHITE GOLD 3 STONE DIAMOND RING
YEHUDA 14K WHITE GOLD 3 STONE DIAMOND RING

YEHUDA

YEHUDA 14K WHITE GOLD 3 STONE DIAMOND RING

$1,999.00

YEHUDA 14K WHITE GOLD 3 STONE DIAMOND RING
YEHUDA 14K WHITE GOLD 3 STONE DIAMOND RING

YEHUDA

YEHUDA 14K WHITE GOLD 3 STONE DIAMOND RING

$1,499.00

NOAM CARVER 14K WHITE GOLD 0.33 PEAR DIAMOND ENGAGEMENT RING
NOAM CARVER 14K WHITE GOLD 0.33 PEAR DIAMOND ENGAGEMENT RING

NOAM CARVER

NOAM CARVER 14K WHITE GOLD 0.33 PEAR DIAMOND ENGAGEMENT RING

$3,199.00

RNB 14K GOLD 0.25 ROUND DIAMOND ENGAGEMENT RING
RNB 14K GOLD 0.25 ROUND DIAMOND ENGAGEMENT RING

RNB

RNB 14K GOLD 0.25 ROUND DIAMOND ENGAGEMENT RING

$1,750.00

RNB 14K GOLD 0.19 ROUND DIAMOND ENGAGEMENT RING
RNB 14K GOLD 0.19 ROUND DIAMOND ENGAGEMENT RING

RNB

RNB 14K GOLD 0.19 ROUND DIAMOND ENGAGEMENT RING

$999.00

RNB 10K GOLD ROUND DIAMOND HALO ENGAGEMENT RING
RNB 10K GOLD ROUND DIAMOND HALO ENGAGEMENT RING

RNB

RNB 10K GOLD ROUND DIAMOND HALO ENGAGEMENT RING

$599.00

RNB 14K GOLD 0.50CTW DIAMOND DOUBLE HALO ENGAGEMENT RING
RNB 14K GOLD 0.50CTW DIAMOND DOUBLE HALO ENGAGEMENT RING

RNB

RNB 14K GOLD 0.50CTW DIAMOND DOUBLE HALO ENGAGEMENT RING

$1,800.00

RNB 14K WHITE GOLD 0.25 CUSHION DIAMOND HALO ENGAGEMENT RING
RNB 14K WHITE GOLD 0.25 CUSHION DIAMOND HALO ENGAGEMENT RING

RNB

RNB 14K WHITE GOLD 0.25 CUSHION DIAMOND HALO ENGAGEMENT RING

$1,800.00

RNB 14K WHITE GOLD .40 CUSHION DIAMOND HALO ENGAGEMENT RING
RNB 14K WHITE GOLD .40 CUSHION DIAMOND HALO ENGAGEMENT RING

RNB

RNB 14K WHITE GOLD .40 CUSHION DIAMOND HALO ENGAGEMENT RING

$2,999.00

RNB 14K WHITE GOLD 0.40 DIAMOND ENGAGEMENT RING
RNB 14K WHITE GOLD 0.40 DIAMOND ENGAGEMENT RING

RNB

RNB 14K WHITE GOLD 0.40 DIAMOND ENGAGEMENT RING

$2,999.00

ZEGHANI 14K WHITE GOLD 0.23 OVAL DIAMOND HALO ENGAGEMENT RING
ZEGHANI 14K ENGAGEMENT RING

ZR1869

ZEGHANI BRIDAL

ZEGHANI 14K WHITE GOLD 0.23 OVAL DIAMOND HALO ENGAGEMENT RING

$2,631.00

ZEGHANI PLATINUM 1.09 ROUND DIAMOND SOLITAIRE ENGAGEMENT RING
 Zeghani Platinum 1.09 Round Diamond Solitaire Engagement Ring

ZEGHANI BRIDAL

ZEGHANI PLATINUM 1.09 ROUND DIAMOND SOLITAIRE ENGAGEMENT RING

$9,049.00

ZEGHANI PLATINUM 0.62 ROUND DIAMOND SOLITAIRE ENGAGEMENT RING
Zeghani Platinum 0.62 Round Diamond Solitaire Engagement Ring

ZEGHANI BRIDAL

ZEGHANI PLATINUM 0.62 ROUND DIAMOND SOLITAIRE ENGAGEMENT RING

$3,799.00

ZEGHANI 14K YELLOW GOLD 0.23 PEAR DIAMOND HALO ENGAGEMENT RING
Zeghani 14K Yellow Gold 0.23 Pear Diamond Solitaire with Halo Engagement Ring

ZEGHANI BRIDAL

ZEGHANI 14K YELLOW GOLD 0.23 PEAR DIAMOND HALO ENGAGEMENT RING

$2,631.00

ZEGHANI 14K YELLOW GOLD 0.27 OVAL DIAMOND HALO ENGAGEMENT RING
Zeghani 14K Yellow Gold 0.27 Oval Diamond Solitaire with Halo Engagement Ring

ZEGHANI BRIDAL

ZEGHANI 14K YELLOW GOLD 0.27 OVAL DIAMOND HALO ENGAGEMENT RING

$2,631.00

ZEGHANI 14K YELLOW GOLD 0.81 PEAR DIAMOND HALO ENGAGEMENT RING
Zeghani 14K Yellow Gold 0.81 Pear Diamond Solitaire with Halo Engagement Ring

ZEGHANI BRIDAL

ZEGHANI 14K YELLOW GOLD 0.81 PEAR DIAMOND HALO ENGAGEMENT RING

$7,699.00

Brands We Carry

We believe our guests deserve only the best, which means we are incredibly selective with the brands we carry. Our brands share similar values to us, such as high-quality craftsmanship, family values, and excellent customer service.

FAQ

What services do you offer?

Each of our stores are able to provide the following services:

Custom Design 

Jewellery Repair 

Watch Repair 

Appraisals 

Does my jewellery get sent away for repair?

No, since all of our Winnipeg stores have an on-staff Goldsmith we are able to repair or size almost all jewellery on-site.

For our Morden guests, your piece will be sent to one of our Winnipeg locations to be repaired so it never leaves Appelts' hands. 

I have questions about engagement rings. Where do I go?

We know that buying an engagement ring can be a process that comes with a lot of questions, which is why we have created several useful resources. 

Buying An Engagement Ring FAQ

Diamond Guide

Contacting Us

Our Stores

We have three stores in the city of Winnipeg, and one in Morden, MB. 

1595 Ness Ave Winnipeg, MB R3J 0C7

110-1570 Kenaston Blvd Winnipeg, MB R3P 0Y4

1581 Regent Ave W Winnipeg, MB R2C 3B3

305 Stephen St Morden, MB R6M 1V1

Find Your Location Here
Map of All Appelt's Diamonds locations
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