Black Label

Our very own collection of diamond engagement rings.

View products

1938

Appelt's Opens for Business

After moving to Morden, with nothing but his tools, Benjamin Appelt opened a small watch repair shop in Morden, MB.

Here is where we first started to celebrate life's moments with you. 

1969

Appelt's Moves to New Location

Bert Appelt moves Appelt's to its current location on 305 Stephen St; at this time, we officially become Appelt's Jewellery. 

1993

First Winnipeg Location

We were ready to bring the Appelt's experience to the big city. 

Expanding to Winnipeg allowed us to bring our services to even more guests.

2000

Rapid Expansion in Winnipeg

Along with a new Millenium came two new Appelt's locations in Winnipeg. We now had four stores, which allowed us to help our guests in their own neighbourhoods. 

2005

Appelt's Jewellery Becomes Appelt's Diamonds

As we continued to grow to better serve our guests, our name and logo changed to accurately reflect our services. We became your Belgium diamond connection.  

2005

Ness Ave Location Opens

It was determined that Appelt’s could better serve our customers in freestanding locations, so we began relocating our mall stores to these locations. 

2007

Head Office Relocates to Winnipeg

In June, our head office was opened in a separate building from our stores in Winnipeg, MB. It was relocated from its previous location above a post office in Morden, MB.

2008

Regent Ave Location Opens

To continue our plan to relocate our mall locations into freestanding buildings, we opened at 1581 Regent Ave. 

2009

Kenaston Blvd Location Opens

The last Winnipeg mall location closes and reopens at the Kenaston common. 

2009

Goldsmith Joins the Appelt's Team

We believe that in order to provide the best guest experience, we needed to bring in a goldsmith to work in our stores and offer their services to our guests. 

2010

Introducing Rock Solid Diamond Warranty

We believed that your diamond ring should always remain a shining, shimmering symbol of your love, which is why we introduced our Rock Solid Warranty. 

2013

Jeff and Sarah Receive the Key to Appelt's

Bert Appelt formally hands over the keys to Appelt's Diamonds to the next generation, Jeff and Sarah Appelt. They continue to lead Appelt's into the future as CEO and President.

2015

Horologist Joins the Appelt's Team

In keeping with our roots, we brought in a horologist to bring watch repair services directly into our locations. 

2018

Introduces #CelebrateLove

This is a core belief system that we are here to help celebrate the love between partners, families and friends. As well as give back to a community that has given us so much support throughout our history.

2020 and beyond

The Future is Sparkling

With our deep roots in Morden, MB, we have become a Manitoba destination for all your jewellery needs. We are proud to be a Manitoba business, and cannot wait to continue celebrating your love stories. 

Welcome to Appelt's

Here at Appelt's, we have a long history of being your jeweller.

We have continued this tradition by ensuring we carry only the highest quality product and providing the services necessary to maintain those pieces for life.

From having one of the largest selection of designer rings and diamonds to offering one of Manitoba's most comprehensive warranties on our diamond product (up to 2 1/2 carat diamonds) and being involved in our community, we are always willing to go above and beyond to celebrate love.

We are Appelt's, and we want to be your jeweller.

Appelt's International Women's Day $500 Shopping Spree Photo

For International Women's Day, we are honouring one woman with a $500 shopping spree at Appelt's Diamonds. From February 26, 2020 until March 8, 2020 we are accepting nominations. The recipient will be announced on Tuesday, March 10, 2020. 

As a female-dominated company, with a majority female management and leadership team,  in a typically heavily male-dominated industry, we feel the need to recognize and empower women who are also breaking barriers in their industry.

Nominate Today

Appelt's Favourites

These are pieces that we are currently loving.

14KW EMBRACE WRAP BRACELET- FSBG5003S8W
14KW EMBRACE BANGLE WRAP BRACELET- FSBG5003S8W

EMBRACE

14KW EMBRACE WRAP BRACELET- FSBG5003S8W

$4,999.00

14K ROSE GOLD EMBRACE BRACELET- FSBG5002S8P
14KP EMBRACE bracelet- FSBG5002S8P

EMBRACE

14K ROSE GOLD EMBRACE BRACELET- FSBG5002S8P

$2,299.00

14KW EMBRACE BRACELET- FSBG5002S8W
14KW EMBRACE bracelet- FSBG5002S8W

EMBRACE

14KW EMBRACE BRACELET- FSBG5002S8W

$2,299.00

14KY EMBRACE BRACELET- FSBG5002S8Y
14KY EMBRACE bracelet- FSBG5002S8Y

EMBRACE

14KY EMBRACE BRACELET- FSBG5002S8Y

$2,299.00

14K EMBRACE BRACELET- FSBG5000S8W
14W EMBRACE bracelet- FSBG5000S8W

EMBRACE

14K EMBRACE BRACELET- FSBG5000S8W

$899.00

14K YELLOW GOLD EMBRACE BRACELET- FSBG5000S8Y
14KY EMBRACE bracelet- FSBG5000S8Y

EMBRACE

14K YELLOW GOLD EMBRACE BRACELET- FSBG5000S8Y

$899.00

14K ROSE GOLD EMBRACE BRACELET- FSBG5000S8P
14KP EMBRACE bracelet- FSBG5000S8P

EMBRACE

14K ROSE GOLD EMBRACE BRACELET- FSBG5000S8P

$899.00

14KW EMBRACE BRACELET- FSBG5009S8W
14KW EMBRACE bracelet- FSBG5009S8W

EMBRACE

14KW EMBRACE BRACELET- FSBG5009S8W

$1,499.00

14KY EMBRACE bracelet- FSBG5009S8Y
14KY EMBRACE bracelet- FSBG5009S8Y

EMBRACE

14KY EMBRACE bracelet- FSBG5009S8Y

$1,499.00

14K ROSE GOLD EMBRACE BRACELET- FSBG5009S8P
14KR EMBRACE bracelet- FSBG5009S8P

EMBRACE

14K ROSE GOLD EMBRACE BRACELET- FSBG5009S8P

$1,499.00

14KY EMBRACE WRAP RING- FSR5000S8Y
14KY EMBRACE WRAP RING- FSR5000S8Y

EMBRACE

14KY EMBRACE WRAP RING- FSR5000S8Y

$1,399.00

14K EMBRACE BANGLE WRAP BRACELET- FSBG5023S8W
14K EMBRACE BANGLE WRAP BRACELET- FSBG5023S8W

EMBRACE

14K EMBRACE BANGLE WRAP BRACELET- FSBG5023S8W

$4,449.00

14KY EMBRACE WRAP RING- FSR5007S8Y
14KY EMBRACE WRAP RING- FSR5007S8Y

EMBRACE

14KY EMBRACE WRAP RING- FSR5007S8Y

$999.00

Custom Design

We can make your dreams come true with our easy 4 step custom design process.

Schedule Appointment

Jewellery Repair

Broken chain or clasp? or maybe a lose stone? Bring it in to see our Service Department and Goldsmith to return it to its former glory.

Learn More

Watch Repair

From our humble beginnings in Morden as a watch repairman to being one of the only jewellers to employ a horologist, we are here for any of your watch repair needs.

Learn More

Brands We Carry

We believe our guests deserve only the best, which means we are incredibly selective with the brands we carry. Our brands share similar values to us, such as high-quality craftsmanship, family values, and excellent customer service.

Our Stores

We have three stores in the city of Winnipeg, and one in Morden, MB. 

1595 Ness Ave Winnipeg, MB R3J 0C7

110-1570 Kenaston Blvd Winnipeg, MB R3P 0Y4

1581 Regent Ave W Winnipeg, MB R2C 3B3

305 Stephen St Morden, MB R6M 1V1

Find Your Location Here
Map of All Appelt's Diamonds locations

Did you know we sell loose diamonds?

We believe in the importance of giving you choice and control over your jewellery, which is why we carry loose diamonds.

So what can you do with loose diamonds? The sky is the limit! Some of the most common ways to use loose diamonds are gifting the diamond by itself, setting your chosen diamond or diamonds in a ring, pendant or earrings or proposing with a diamond to allow the two of you to find the perfect ring together. Want to learn more about purchasing loose diamonds? Reach out to one of our Diamond Specialists here. 

Our Product and Services

Jewellery Repair

We want to be here for all the moments, including maintaining your favourite piece.

Each of our locations has a Service Department that is specially trained to help you restore your precious piece back to its sparkling state.

Our Service Specialists work closely with our on-site goldsmiths to ensure only the best for your piece.

Learn More

Black Label

A collection of engagement rings that were specifically curated by Sarah Appelt to provide unique styles that will be a representation of the women wearing it.

These engagement rings are hand-crafted with the highest-quality metals, backed by our Rock Solid Diamond Warranty.

Explore Collection

Custom Design

Have a dream piece in mind or want to breathe new life into an original one?

At Appelt's, we want to guide you through the custom design process, which is why we have created a Custom Design Centre in each of our locations.

Bring in a photo, describe your design or even show us your Pinterest board, and we will help you bring it to life.

Book Appointment
14KW EMBRACE BANGLE WRAP BRACELET- FSBG5003S8W

14KW EMBRACE WRAP BRACELET- FSBG5003S8W

$4,999.00

EMBRACE

Express yourself with this beautiful gold and diamond wrap bracelet by Embrace. With its unique flexible design, it is something you have to see to believe. This bracelet is available in rose, yellow and white gold.

Embrace jewellery is like nothing you’ve seen before! This bracelet can move with you all day long, and won't get caught on things like other tennis bracelets. With its unique stretch design, this bracelet can wrap around any wrist.

Appelt’s Diamonds has highly trained Diamonds Specialists, who will make your shopping experience effortless and enjoyable. For more information about products or services, visit any of our locations.

Black Label

Discover the inspiration behind our own engagement ring line.

FAQ

What services do you offer?

Each of our stores are able to provide the following services:

Custom Design 

Jewellery Repair 

Watch Repair 

Appraisals 

Does my jewellery get sent away for repair?

No, since all of our Winnipeg stores have an on-staff Goldsmith we are able to repair or size almost all jewellery on-site.

For our Morden guests, your piece will be sent to one of our Winnipeg locations to be repaired so it never leaves Appelts' hands. 

Can I buy Pandora online?

At this moment we are unable to sell Pandora online, however, if you see an item you like contact us and we can assist you with the purchase. 

I have questions about engagement rings. Where do I go?

We know that buying an engagement ring can be a process that comes with a lot of questions, which is why we have created several useful resources. 

Buying An Engagement Ring FAQ

Diamond Guide

Contacting Us

Instagram