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Appelt's Opens for Business
After moving to Morden, with nothing but his tools, Benjamin Appelt opened a small watch repair shop in Morden, MB.
Here is where we first started to celebrate life's moments with you.
Appelt's Moves to New Location
Bert Appelt moves Appelt's to its current location on 305 Stephen St; at this time, we officially become Appelt's Jewellery.
First Winnipeg Location
We were ready to bring the Appelt's experience to the big city.
Expanding to Winnipeg allowed us to bring our services to even more guests.
Rapid Expansion in Winnipeg
Along with a new Millenium came two new Appelt's locations in Winnipeg. We now had four stores, which allowed us to help our guests in their own neighbourhoods.
Appelt's Jewellery Becomes Appelt's Diamonds
As we continued to grow to better serve our guests, our name and logo changed to accurately reflect our services. We became your Belgium diamond connection.
Ness Ave Location Opens
It was determined that Appelt’s could better serve our customers in freestanding locations, so we began relocating our mall stores to these locations.
Head Office Relocates to Winnipeg
In June, our head office was opened in a separate building from our stores in Winnipeg, MB. It was relocated from its previous location above a post office in Morden, MB.
Regent Ave Location Opens
To continue our plan to relocate our mall locations into freestanding buildings, we opened at 1581 Regent Ave.
Kenaston Blvd Location Opens
The last Winnipeg mall location closes and reopens at the Kenaston common.
Goldsmith Joins the Appelt's Team
We believe that in order to provide the best guest experience, we needed to bring in a goldsmith to work in our stores and offer their services to our guests.
Introducing Rock Solid Diamond Warranty
We believed that your diamond ring should always remain a shining, shimmering symbol of your love, which is why we introduced our Rock Solid Warranty.
Jeff and Sarah Receive the Key to Appelt's
Bert Appelt formally hands over the keys to Appelt's Diamonds to the next generation, Jeff and Sarah Appelt. They continue to lead Appelt's into the future as CEO and President.
Horologist Joins the Appelt's Team
In keeping with our roots, we brought in a horologist to bring watch repair services directly into our locations.
This is a core belief system that we are here to help celebrate the love between partners, families and friends. As well as give back to a community that has given us so much support throughout our history.
2020 and beyond
The Future is Sparkling
With our deep roots in Morden, MB, we have become a Manitoba destination for all your jewellery needs. We are proud to be a Manitoba business, and cannot wait to continue celebrating your love stories.
Welcome to Appelt's
Here at Appelt's, we have a long history of being your jeweller.
We have continued this tradition by ensuring we carry only the highest quality product and providing the services necessary to maintain those pieces for life.
From having one of the largest selection of designer rings and diamonds to offering one of Manitoba's most comprehensive warranties on our diamond product (up to 2 1/2 carat diamonds) and being involved in our community, we are always willing to go above and beyond to celebrate love.
We are Appelt's, and we want to be your jeweller.
All of our stores are open, with new hours and social distancing practices in place to ensure the safety and comfort of our staff and guests. We are recommending that you book an appointment, however, don't worry it isn't mandatory.
Book appointment here.
We can make your dreams come true with our easy 4 step custom design process.Schedule Appointment
Let us return your piece to its original sparkle. We are now accepting repairs online. Book your drop off or pick up appointment now.More Information
Did you know we sell loose diamonds?
We believe in the importance of giving you choice and control over your jewellery, which is why we carry loose diamonds.
So what can you do with loose diamonds? The sky is the limit! Some of the most common ways to use loose diamonds are gifting the diamond by itself, setting your chosen diamond or diamonds in a ring, pendant or earrings or proposing with a diamond to allow the two of you to find the perfect ring together. Want to learn more about purchasing loose diamonds? Reach out to one of our Diamond Specialists here.
Proposal Ready Engagement Rings
These engagement rings are ready for you to propose with and we will even deliver them to you! Not sure if these are dream rings? Schedule your appointment with a diamond specialist today!
Brands We Carry
We believe our guests deserve only the best, which means we are incredibly selective with the brands we carry. Our brands share similar values to us, such as high-quality craftsmanship, family values, and excellent customer service.
What services do you offer?
Does my jewellery get sent away for repair?
No, since all of our Winnipeg stores have an on-staff Goldsmith we are able to repair or size almost all jewellery on-site.
For our Morden guests, your piece will be sent to one of our Winnipeg locations to be repaired so it never leaves Appelts' hands.
We have three stores in the city of Winnipeg, and one in Morden, MB.
1595 Ness Ave Winnipeg, MB R3J 0C7
110-1570 Kenaston Blvd Winnipeg, MB R3P 0Y4
1581 Regent Ave W Winnipeg, MB R2C 3B3
305 Stephen St Morden, MB R6M 1V1