Diamond Guide

Cart

Your cart is empty

the appelt's diamond buying guide

find your perfect diamond

The Appelt's Diamond Buying Guide is here to educate you on how to find the perfect diamond and engagement ring that suits your love story.

the basics

4 c's

Where diamonds get their sparkle.

The hue of a diamond.

The diamond's tiny markings or lack thereof.

The weight of a diamond.

choosing the perfect engagement ring

Everything you need to know before you buy

choosing the perfect diamond

Advice from your diamond specialists

caring for your ring

What to do and what not to do

Liquid error (layout/theme line 123): Could not find asset snippets/quantity-breaks-now.liquid