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Our Story

Who are you?

Here at Appelt’s, we have a long history of being your jeweller. We have continued this tradition by ensuring we carry only the highest quality products and providing the services necessary to maintain those pieces for life.

How long you have been in business?

We’ve been celebrating love stories since 1938, and we can’t wait to celebrate with you. We are Appelt’s Diamonds, and we want to be your jeweller.

Why you sell the items you sell?

From having one of the largest selection of designer engagement rings, diamonds and jewellery, to offering one of Canada’s most comprehensive warranties on our diamond products. Our Rock Solid Diamond Warranty ensures that your diamond will maintain its beauty in the many years to come, and that it will be just as beautiful as the day you purchased it.

Frequently Asked Questions

  1. 1

    Where are you located?

    We have three stores in Winnipeg, MB and one store in Morden, MB.
  2. 2

    What services do you offer?

    Each of our stores are able to provide the following services.


    Custom Design, Jewellery Repair, Watch Repair and Appraisals

  3. 3

    Do you offer Financing?

    Yes! We understand some jewellery purchases come with a substantial upfront cost, which is why we offer a variety of payment methods. One of these options is Flexiti, which allows you to take home the ring as soon as it arrives, while spreading out payments over a specific period of time, with low interest. Layaway is the second option, which allows you to make payments over a period of time before taking home the ring.
  4. 4

    What is your warranty?

    When you purchase diamond jewellery from Appelt's Diamonds, it's guaranteed at no additional charge.


    From the pretty, little diamonds all the way up to the big, dazzling ones—even if you lose a diamond—we'll fix it or replace it.


    All maintenance is free, forever. It's that simple.

Why Select Appelt's Diamonds

Family Owned & Operated

Largest Bridal Selection

Exceptional Guest Service

Exclusive Rock Solid Warranty

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